The rise of Telegram mini-games, such as Notcoin, Hamster Kombat, and Yescoin, has been one of the most compelling stories in crypto this year. These tap-to-earn titles have attracted millions of new users to web3, reviving interest in blockchain gaming that had waned since the heyday of Axie Infinity.
The potential for rapid user acquisition at a low cost has driven a wave of companies, from seasoned web3 game developers to newcomers and even the world’s largest cryptocurrency exchange, Binance, to build their own Telegram games.
Notcoin’s Pioneering Model
Notcoin, a pioneer in the Telegram clicker game genre, has demonstrated the potential for low-cost user acquisition. According to founder Sasha Plotinov, acquiring new users through traditional crypto channels can cost a company between $10 and $15 per user. However, Telegram mini-games can achieve this for less than $1. This attractive proposition has leveled the playing field, allowing both established companies and “poor guys from nowhere” to compete for success.
The Telegram Ecosystem
Telegram-based games primarily utilize The Open Network (TON) blockchain, which has a strong association with the messaging app. Telegram founder Pavel Durov has publicly supported both the blockchain and games built on Telegram. Since the launch of Telegram’s native crypto wallet, TON Space, in September 2023, the TON ecosystem has experienced significant growth, with nearly 23 million new wallets activated in the past year.
Binance’s Entry into the Market
Binance, attracted by the potential of Telegram games, recently launched its own Telegram-based game, Moonbix. While many Telegram games have been successful in attracting new users, some, like Hamster Kombat, have struggled with tokenomics.
Notcoin has recognized the limitations of the tap-to-earn model and has been diversifying its offerings with new game types.
The Appeal of Telegram Gaming
The ability to quickly create a community and gather user feedback makes Telegram an attractive platform for game developers. Helika, a Telegram gaming accelerator backed by Notcoin, has seen significant interest from developers looking to leverage the platform’s potential.
As the Telegram gaming ecosystem continues to evolve, it remains to be seen which projects will emerge as long-term winners. However, the potential for low-cost user acquisition and rapid growth makes Telegram a compelling platform for developers and investors alike.