Fans will also have an opportunity to meet the famed F1 driver during the Abu Dhabi Grand Prix via the Pierre Gasly fan experience.
Binance has announced the winning design of BWT Alpine F1 Team driver Pierre Gasly’s helmet for the upcoming Abu Dhabi Grand Prix on November 26, 2023. The world’s largest crypto exchange ran a campaign to find the best helmet designs for the Alpine F1 driver, toning down the submissions to a winner, announced today.
The competition was open to all Binance customers and F1 enthusiasts worldwide, with each participant expected to submit a design for the helmet, showcasing their creativity by blending Binance and F1 in their designs. The competition, which ran from August 23 to September 8, saw over 700 submissions made to the judging panel, which included Pierre Gasly and his team, from fans in over 140 countries.
The winning design encapsulated Binance values, resonated with its innovative ethos, and aligned with the campaign’s mission to foster connections within the motorsport community. The winning helmet was inspired by the Binance brand colours and the team sponsor’s bright pink colour to shine under the nighttime track lights while also paying homage to Arabic culture with a dedicated script.
“Inspired by Binance’s brand colours, I made black and yellow the predominant colours. I also gave it a glossy surface finish to evoke the golden colour and allude to Arabic culture, along with Arabic calligraphy on the sides,” the winner shared. “Since the race will take place at night, I also used the colour of another sponsor (vibrant pink) to create a contrast with the rest of the design, making the helmet stand out under the nighttime lights.”
Pierre Gasly showed his appreciation for the creativity shown by all participants, specifically picking the winning design, stating it “encapsulates his partnership with Binance” and adds to his connection with the fans.
“This community-focused contest and partnership has allowed me to feel even closer to my fan base,” Pierre Gasly added. “Seeing all the creative submissions from our passionate community makes me more exhilarated, and I’m humbled by their incredible energy and passion which I’m excited to channel to the race.”
The design contest winner will receive a replica of the helmet autographed by Pierre Gasly.
Binance fan engagement keeps soaring
Over time, Binance has launched several fan engagement campaigns aiming to create a stronger community around its sponsorships and platform. The latest design contest further enhanced this rhetoric, showing Binance’s commitment to fostering creativity and fan engagement.
In addition, Binance will also provide fans and users with the Pierre Gasly Experience, including race weekend hospitality, a personal meet with Gasly and signed mini-helmets.
“Our partnership with Pierre exemplifies our joint aim to connect the Web3 and sports realms. We are delighted to be part of this initiative and offer his fans the opportunity to unleash their creativity and be part of his legacy. We look forward to continuing to bring innovative and engaging experiences to fans worldwide,” Rachel Conlan, Chief Marketing Officer at Binance said.