The recent price action in the cryptocurrency market – both the November and the early December rally and the latest downturn – caused some anxiety among investors about whether it is too late to enter a Bitcoin (BTC) position.

Robert Kiyosaki, a prominent investor and the author of the best-selling personal finance book ‘Rich Dad Poor Dad,’ took the opportunity to alleviate these fears in a pointed X post.

Specifically, in a mock conversation, Kiyosaki, in no uncertain terms, opined that it is never ‘too late’ to invest in BTC as the coin ‘is designed to make everyone rich.’ He highlighted in the tweet that this fact applies to ‘those who start late’ as much as to the early investors.

Finally, the author concluded his message with a simple warning that, despite the exceptionally bullish tone of his post, investors shouldn’t ‘get greedy.’

Looking at the performance of Robert Kiyosaki’s favored investors – chiefly Bitcoin, gold, and silver – his message appears to ring true. Traders who listened to his advice and invested in the cryptocurrency or the commodities would have enjoyed stellar gains in 2024.

This fact holds particularly true for BTC, as essentially everyone who purchased the coin before mid-November would be significantly in the green, even once the current downtrend is accounted for.


Zooming out, however, reveals that Kiyosaki’s advice doesn’t necessarily hold true in myriad ways. To begin with, investors who purchased Bitcoin on his recommendation near the 2021 highs and didn’t have the financial security to outlast the ‘crypto winter’ would have been devastated.

Additionally, there is a general sense that the author’s advice is primarily aimed at those with exceptional financial resilience – a resilience that can justify a grand risk appetite – as he is also known for describing recessions – famously periods when most people don’t have much disposable income – as the very best buying opportunities.

Indeed, this grand risk appetite is seen in his own approach as Kiyosaki indicated much of his portfolio – despite its successes in 2024 – is fueled by debt and that he is himself more than $1 billion in debt.

Finally, the earnestness of the author’s advice can be called into question as, earlier in December, he called on people to sell their homes and buy Bitcoin while he himself claims to own thousands of houses.

As for the accuracy of Kiysoaki’s most recent advice, only time will tell whether following it would lead to profit. On the one hand, the current downtrend in the cryptocurrency market does not negate the overall bull case – Wall Street legend Tom Lee estimates Bitcoin will hit $250,000 in 2025, and the author recently revised his price target for BTC to $350,000.

On the other, the deep plunge digital assets are experiencing in the wake of the Federal Reserve’s latest announcement – a plunge that is, at press time on December 20, proving stickier than for stocks or commodities – equally calls into question the stability of the cryptocurrency bull market and the wisdom of using these assets as a hedge against financial instability.

It is worth pointing out that a common thread for Kiyosaki’s advice is that Bitcoin, gold, and silver can save investors from the massive and imminent crash he frequently predicts.

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