Manchester United is stepping into the future of fan engagement for the 2024/25 season with their new Web3 venture, “Fantasy United,” hosted on Tezos Blockchain. This revolutionary football game invites fans to dive into a virtual management experience, where they can oversee Manchester United players and collect digital trading cards that are updated in real-time.
Fans can now collect Player Trading Cards featuring all first-team players from the men’s squad. These cards come in Classic, Rare, and Ultra-Rare editions, each hand-drawn and updated dynamically with real-time stats throughout the season.
Manchester United has introduced “Fantasy United,” a cutting-edge Web3 football game on the Tezos Blockchain. This platform allows fans to take control of virtual teams featuring Manchester United players and collect digital trading cards.
Each card reflects real-time player statistics, enriching the fan experience by offering a dynamic way to engage with the team.
At the core of “Fantasy United” is blockchain technology, ensuring a secure and transparent environment for all transactions. The Tezos Blockchain, renowned for its eco-friendly approach and strong security features, guarantees that every Player Trading Card is both unique and verifiable. This not only adds credibility but also enhances the overall gaming experience for fans.
Digital Collectibles and Trading Cards
“Fantasy United” offers various Player Trading Cards, categorized into Classic, Rare, and Ultra Rare. Fans can use these cards to assemble virtual teams of five players, with each card updated to reflect real-life performance stats. This feature allows fans to track their favorite players closely and compete with friends in mini-leagues, earning points based on actual player performance.
Ronan Joyce, Manchester United’s digital innovation director, highlights that fans can collect the entire first-team squad through these trading cards, which will evolve with each match throughout the season. This ongoing dynamics keeps fans engaged and excited, making the project a standout collaboration between Manchester United and the Tezos ecosystem.
Available in packs of seven of £3, Player Trading Cards offer early access to those owning “The Devils” collection. This new digital venture promises to enrich the Manchester United fan experience, blending virtual and real-world interactions in an exciting and immersive way.
The initiative aims to build a vibrant fan community through interactive elements like “Player Trading Cards and Fantasy United is an innovative use of blockchain technology to enable United fans to have a deeper connection with their favourite club. Through dynamically updating collectibles, supporters will be able to cheer on their heroes and watch how the season develops.”