The updates are scheduled to be implemented on January 29, 2024.
A green checkmark will probably appear during certification.
As part of its ongoing effort to improve its advertising standards, Google has now announced changes to its crypto advertisements policy that target Cryptocurrency Coin Trusts in particular.
Financial instruments known as Cryptocurrency Coin Trusts provide the easy trading of shares in trusts holding large amounts of cryptocurrencies. However, instead of actually owning any crypto, these trusts give their investors equity in cryptocurrencies.
Safeguarding Customers
These updates are scheduled to be implemented on January 29, 2024, with the goal of safeguarding customers from any crypto investment dangers and providing them with more trustworthy information. Ads promoting cryptocurrency coin trusts in the U.S are the focus of the new update.
Advertisers must now meet certain criteria and get Google certification in order to run crypto advertisements for these items. To improve the general standard and reliability of cryptocurrency-related ads on the platform, this certification procedure is put in place to make sure that advertisers follow certain requirements.
The notification states that marketers need to check their cryptocurrency coin trusts for problems and make sure their activities are in line with Google’s requirements for financial goods.
In addition, a green checkmark will probably appear during certification, showing that the advertiser has fulfilled Google’s criteria and is authorized to run crypto advertisements for Cryptocurrency Coin Trusts.
Even though these updates only apply to the U.S, Google wants marketers to know that they still have to follow the rules wherever their advertisements are seen. All accounts promoting Cryptocurrency Coin Trusts will be bound by these rules, which guarantee their global applicability.