74 percent of Americans indicated they had never acquired cryptocurrency.
8 percent said they had owned crypto but no longer held the digital asset.
According to a Quinnipiac University survey released last week, Americans under 50 are growing “bullish” about cryptocurrencies. Moreover, most Americans — 43 percent — believe that cryptocurrencies will play a significant role in the future economy. The crypto market has recently shown bullish traits with major coins on the rise including bitcoin and ethereum.
More than half of the almost 2,000 Americans questioned were enthusiastic about crypto’s future, particularly those between the ages of 18 and 29. In contrast, according to the survey, just 21% of Americans 65 and older believe that cryptocurrencies will become a dominating economic force in the next several years.
Only 40 percent of those aged 50 to 64 believe in the long-term viability of cryptocurrency, compared to 53 percent of those ages 30 to 49. According to the research, 74 percent of Americans indicated they had never acquired cryptocurrency, while 8 percent said they had previously purchased cryptocurrency but no longer held the digital asset.
Dr. Osman Kilic, professor at Quinnipiac University, said:
“Even though most people under 50 haven’t heard a lot about cryptocurrencies, most of them see crypto becoming a dominant economic force in the future.”
Marketing Strategy
He further said that crypto firms are increasingly turning to sports advertising to broaden their appeal because of this. So when he talks about crypto corporations going out during significant sporting events like the Super Bowl, he’s talking about this marketing strategy. Following this year’s Super Bowl, crypto applications saw a 279 percent increase in downloads. After the commercial aired during the Super Bowl in February, Coinbase’s app had a 309% week-over-week increase in new app installations due to its viral bouncing QR code ad.